Privacy Policy
Last Updated: December 15, 2024
Beijing Hanchi Magic Cube Culture Media Co., Ltd ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hanchimf.com or use our mobile applications published on Google Play Store and Apple App Store.
1. Information We Collect
1.1 Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Fill out contact forms on our website
- Subscribe to our newsletter
- Request business services or partnerships
- Communicate with us via email or other channels
- Use our mobile applications
This information may include:
- Name
- Email address
- Phone number
- Company name (if applicable)
- Business address
- Any other information you choose to provide
1.2 Automatically Collected Information
When you visit our website or use our mobile applications, we automatically collect certain information, including:
- IP address
- Browser type and version
- Operating system
- Device identifiers
- Referring website or application
- Pages visited and time spent
- Geographic location (country/region level)
- Usage patterns and preferences
1.3 Mobile Application Data
Our mobile applications may collect additional information including:
- Device information (model, OS version, screen size)
- App usage data and analytics
- Content accessed within the app
- In-app actions and preferences
- Push notification tokens
- Crash reports and performance data
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, operate, and maintain our services
- To respond to your inquiries and fulfill service requests
- To send you updates, newsletters, and marketing communications (with your consent)
- To improve and optimize our website and mobile applications
- To personalize your experience and deliver relevant content
- To monitor usage patterns and analyze performance
- To detect, prevent, and address technical issues or fraud
- To comply with legal obligations
- To provide customer support and technical assistance
- To process transactions and send related information
3. Information Sharing and Disclosure
3.1 Third-Party Service Providers
We may share your information with third-party service providers who assist us in operating our business, including:
- Web hosting and analytics providers
- Customer relationship management systems
- Email marketing platforms
- Payment processors (if applicable)
- Customer support tools
- Data storage and security services
3.2 Mobile Application and Advertising Partners
Our mobile applications integrate advertising services from various third-party platforms to support free app offerings. These advertising partners may collect and use information as described below:
3.2.1 Advertising Platforms We Partner With:
- Google AdMob: Google's mobile advertising platform for displaying ads in mobile apps
- Facebook Audience Network: Facebook's advertising network for mobile apps
- Unity Ads: Unity Technologies' advertising platform for games and apps
- AppLovin: Mobile advertising and monetization platform
- ironSource: App monetization and user acquisition platform
- MoPub (Twitter): Twitter's mobile advertising exchange
- AdColony: Mobile video advertising platform
- Vungle (by TikTok): In-app video advertising platform
- Chartboost: Mobile gaming advertising and monetization
- Pangle (ByteDance): ByteDance's global advertising platform
- Mintegral: Global mobile advertising platform
- Ogury: Mobile advertising and data platform
- InMobi: Mobile advertising and monetization solutions
- Smaato: Global mobile advertising platform
- MoEngage: Customer engagement and analytics platform
3.2.2 Information Collected by Advertising Partners
These advertising partners may collect the following types of information:
- Device identifiers (GAID, IDFA)
- Device information (type, OS version, screen size)
- Location data (general geographic location)
- Usage data and behavioral patterns
- App usage and engagement metrics
- Ad interaction history
- IP address and network information
3.2.3 Types of Ads We Serve
Our mobile applications may display the following types of advertisements:
- Splash Ads: Full-screen advertisements displayed when the app launches or transitions between screens
- Rewarded/激励视频 Ads: Video advertisements that users can watch voluntarily in exchange for in-app rewards or benefits
- Interstitial Ads: Full-screen advertisements displayed at natural transition points in the app
- Banner Ads: Rectangular display advertisements shown at the top or bottom of the screen
- Native Ads: Advertisements designed to match the visual style of the app content
- Video Ads: Video-based advertisements that may play automatically or on user interaction
3.2.4 Advertising Partner Privacy Policies
Each advertising partner operates under their own privacy policy. We encourage you to review the privacy policies of these platforms:
4. Data Storage and Security
4.1 Data Storage
Your information may be stored on servers located in various geographic locations, including but not limited to:
- People's Republic of China
- United States
- European Union member states
- Other countries where our service providers have operations
4.2 Security Measures
We implement appropriate technical and organizational security measures to protect your information, including:
- Encryption of data in transit and at rest
- Access controls and authentication measures
- Regular security assessments and audits
- Employee training on data protection
- Incident response procedures
- Secure server infrastructure
5. Your Rights Under GDPR (European Users)
If you are located in the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR):
- Right to Access: Request copies of your personal data
- Right to Rectification: Request correction of inaccurate personal data
- Right to Erasure: Request deletion of your personal data
- Right to Restrict Processing: Request limitation of processing of your personal data
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing of your personal data
- Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
To exercise these rights, please contact us at support@hanchimf.com.
6. Your Rights Under CCPA (California Residents)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Request disclosure of personal information collected, used, disclosed, or sold
- Right to Delete: Request deletion of personal information
- Right to Opt-Out: Opt-out of the sale of personal information
- Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights
To exercise these rights, please contact us at support@hanchimf.com.
7. Cookie Policy
7.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you interact with content.
7.2 Types of Cookies We Use
- Essential Cookies: Required for basic website functionality
- Performance Cookies: Help us understand how visitors interact with our website
- Functionality Cookies: Remember your preferences and settings
- Analytics Cookies: Track usage patterns and performance metrics
- Advertising Cookies: Used by our advertising partners to deliver relevant ads
7.3 Managing Cookies
You can control cookie preferences through your browser settings. However, disabling cookies may affect website functionality.
8. Children's Privacy (COPPA Compliance)
We are committed to protecting children's privacy. Our services are not directed to individuals under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children under these ages.
If we become aware that we have collected personal information from a child under the applicable age, we will take steps to delete such information promptly. Parents or guardians who believe their child has provided us with personal information can contact us at support@hanchimf.com.
For apps that may be used by children, we comply with the following:
- Google Play Family Policy: Apps designed for children must comply with Google Play's Family policies
- Apple App Store Kids Category Guidelines: Apps in the Kids category must follow Apple's guidelines
- COPPA (Children's Online Privacy Protection Act): U.S. federal law protecting children's privacy online
- GDPR-K: Additional protections for children under the GDPR
9. International Data Transfers
Your information may be transferred across international borders. When we transfer data internationally, we ensure appropriate safeguards are in place:
- Standard Contractual Clauses (SCCs) approved by relevant authorities
- Binding Corporate Rules for intra-group transfers
- Compliance with applicable data protection laws
- Ensuring adequate level of protection in destination countries
10. App Store Compliance
10.1 Google Play Compliance
Our mobile applications published on Google Play Store comply with:
- Google Play Developer Program Policies
- Google Play Privacy Policy requirements
- Data safety requirements under Google Play's Data Safety section
- Family-friendly app requirements (if applicable)
- Ad content and targeting policies
10.2 Apple App Store Compliance
Our mobile applications published on Apple App Store comply with:
- Apple Developer Program License Agreement
- App Store Review Guidelines
- Privacy requirements under App Tracking Transparency (ATT)
- Kids Category requirements (if applicable)
- Advertising identifiers and tracking policies
11. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. The criteria used to determine retention periods include:
- The duration of our ongoing relationship with you
- Legal obligations applicable to the data
- Statute of limitations under applicable law
- Dispute resolution and legal proceedings
- Guidelines issued by relevant authorities
12. Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date at the top of this policy
- Sending email notification to registered users (if applicable)
- Providing in-app notices (for mobile applications)
We encourage you to review this Privacy Policy periodically to stay informed about our data practices.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Beijing Hanchi Magic Cube Culture Media Co., Ltd
Room 407-4247, Shilibao Town Government Office Building
No. 67 Xidaqiao Road, Miyun District
Beijing, China
Email: support@hanchimf.com
14. Additional Information by Region
14.1 European Economic Area (EEA)
For EEA users, the data controller is Beijing Hanchi Magic Cube Culture Media Co., Ltd. You may also contact our EU Representative:
[EU Representative Contact Information - To be provided as required]
14.2 United Kingdom
Users in the United Kingdom are protected by UK data protection laws. Our designated representative in the UK:
[UK Representative Contact Information - To be provided as required]
14.3 California, USA
California residents may contact the California Attorney General for information about privacy rights:
California Attorney General
Office of the Attorney General
Sacramento, CA 95814
Telephone: (800) 952-5225
This Privacy Policy was last updated on December 15, 2024 and is effective immediately upon publication.